If you are a new company, branding yourself can be quite a challenge. It is often difficult to fully envision every design element required for your business, let alone sit down and figure it all out for yourself!

As such my Full Company Branding package supplies you with everything you need to get started with your business from a design perspective. From font and style choices to colour schemes and logos, I can help you create the perfect brand for your business.

If you have purchased anything from this selection of services, then the cost of all other business solutions will be cheaper for you too!

Ordering Full Business Branding

Why Bother With Branding?

Neglecting to brand your company is a recipe for disaster. Think just how many companies are started each and every year, and how many already exist. If your company does nothing to stand out, then you will fade in to the background along with all the other companies and nobody will remember to contact you for your services!

Some people may think that things like fonts and colour schemes are only important for major companies, or companies of a design nature. This simply is not true, every company can benefit from having it’s own unique branding. Not only will it help people to recognise your company, it will also make it stick in their mind so that even weeks later it is your company they come to.

Digitisation

While ‘digitisation’ may sound like a fancy word, all it really means is ‘make digital’. This then allows you to use this digital version of your logo online, or in printing such as for business cards or banners.

When I digitise an image, I am not simply scanning it in. Your logo is actually totally reproduced to pin point accuracy, from scratch. This comes with the added advantage that you will then have a .psd version of the image, allowing you to do a lot more than you could with a traditional image file!

You may even already have a digital version of your image, such as a .jpg file. However, these files are not suitable for large scale printing purposes. They will work fine on paper, but if you are having business cards made up or shop signs, then they need to be vector images in CMYK colour mode. Don’t worry if that makes no sense at all, just remember that .jpg, .png and .gif formats do not work for these purposes.

On the other hand you might have a hand drawn or painted version of your logo, which you need to have put in to digital form. This will then allow you to manipulate it and use it in documents, branding, emails or on your website as well as anything else you can think of!

The File Formats

Fonts – Your fonts will come generally in .ttf or .otf formats. These can be used with just about any program on any machine. You will be supplied with full details on how to use these files.

.jpg – The traditional and most commonly used image format. Perfect for web use, however transparency is not supported. Supplied for maximum compatibility, as .png formats should generally be used if possible.

.png – Pronounced ‘ping’, this format is used less frequently than .jpg files, it was created as an improvement on the .gif file format. .png files support transparency and so are perfect for using over coloured areas such as headers on web pages.

.psd – The advantage to a .psd version of your logo is that you can edit it with much better results, and each part of the logo will be on it’s own separate layer – perfect if it needs to be changed or modified later.

.ai – This image format is different from traditional images, and even .psd files, as it is a vector image format. Colour printing for things like business cards, letter heads, shop banners, van signage etc all require vector images in CMYK format.