Logo Design
A logo makes a business. How many products are known purely from their logo? The Nike ‘tick’, the Apple logo, the Pepsi symbol – all successful companies have a unique and interesting logo.
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Contents
1. Ordering a Custom Designed Logo |
Yet sometimes it is hard to envisage your companies perfect logo. Or even if you can, not all of us have the artistic flair to transfer that ‘thought’ in your mind in to the real deal.
What about if you already have a logo but think it needs a little more elegance, or some changes here and there? Well I can help with that too.
Finally, you may already have a logo but it is not in a digital form – so you can’t use it in documents, your website, business cards or signage. You might even have a low quality image, or require a ‘vector’ image for printing purposes…
But don’t panic! I am here to help you with every step of the logo creation process.
Ordering a Custom Designed Logo
About Logo Design
If you do not yet have a logo, or wish to radically change your existing one then this is the service for you.
The first step is for you to give me insight in to your business; What type of business are you? What products or services do you offer? Do you have a target market? Are there any existing colours or typographies established for your brand? Do you have any ideas or thoughts on your logo already? Is there anything your logo simply must have?
Don’t worry if you can not answer all of these questions, they are simply there to give me an idea as to what kind of logo would suit your company.
Once you have given me all of this information I will produce 3 unique and different designs based on your needs. These will be supplied in .jpg format, and will allow you to choose your favourite to be worked on further.
Once you have chosen your favourite, simply continue giving me your thoughts and suggestions – you will have up to 2 more opportunities for me to make revisions to your chosen design.
You will receive your finished logo in .jpg, .png, .psd and .ai formats.
Please note, only limited size .jpg images will be sent until you have fully paid for the images – and they will not be your property until you have done so.
Logo Redesign
You may already have a logo for your company, yet it may lack that spark to make it truly great. This is where logo redesign can help out.
By taking your exisiting logo, I will recreate it with any changes or modifications you desire. From colour changes, size modifications, or general tweaking.
You will then have up to 2 more opportunities to request further revisions to the design.
This services is only for slight changes to the logos overall design. If you are looking for a large scale reworking of the design please choose logo design.
As with logo design, you will receive your finished logo in .jpg, .png, .psd and .ai formats.
Please note, only limited size .jpg images will be sent until you have fully paid for the images – and they will not be your property until you have done so.
Digitisation
While ‘digitisation’ may sound like a fancy word, all it really means is ‘make digital’. This then allows you to use this digital version of your logo online, or in printing such as for business cards or banners.
When I digitise an image, I am not simply scanning it in. Your logo is actually totally reproduced to pin point accuracy, from scratch. This comes with the added advantage that you will then have a .psd version of the image, allowing you to do a lot more than you could with a traditional image file!
You may even already have a digital version of your image, such as a .jpg file. However, these files are not suitable for large scale printing purposes. They will work fine on paper, but if you are having business cards made up or shop signs, then they need to be vector images in CMYK colour mode. Don’t worry if that makes no sense at all, just remember that .jpg, .png and .gif formats do not work for these purposes.
On the other hand you might have a hand drawn or painted version of your logo, which you need to have put in to digital form. This will then allow you to manipulate it and use it in documents, branding, emails or on your website as well as anything else you can think of!
The File Formats
.jpg – The traditional and most commonly used image format. Perfect for web use, however transparency is not supported. Supplied for maximum compatibility, as .png formats should generally be used if possible.
.png – Pronounced ‘ping’, this format is used less frequently than .jpg files, it was created as an improvement on the .gif file format. .png files support transparency and so are perfect for using over coloured areas such as headers on web pages.
.psd – The advantage to a .psd version of your logo is that you can edit it with much better results, and each part of the logo will be on it’s own separate layer – perfect if it needs to be changed or modified later.
.ai – This image format is different from traditional images, and even .psd files, as it is a vector image format. As mentioned above, colour printing for things like business cards, letter heads, shop banners, van signage etc all require vector images in CMYK format.
